HOW TO RUN FACEBOOK ADS FOR LOCAL BUSINESS

1. Upload EMAIL list to create a Lookalike Audience, otherwise use Targeting Options to target relevant Interests & Behavior.
2. Set the radius of targeting large enough so that you can reach around 50K-100K people (Much Easier in Populated City)
3. Always offer a Deal as part of your AD (E.G. A Coupon) this is essential to getting people to click on the AD and visit the site.
4. A/B test different AD headlines and keep a close eye on the Analytics to discover which one performs the best.